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Webinar: Competitive Threats: Influencing Decision Criteria in your Favor

Feb 28, 2018 2:00 PM

Who Are We?

We are a global sales performance improvement company enabling businesses to exceed their revenue goals by improving the critical on the job behaviors needed to execute the key sales strategies that will drive the business outcomes our clients are seeking. For over 20 years, we have channeled our experience in sales, sales coaching, and sales training in building custom designed programs for Fortune 1000 organizations that improve sales performance.

We bring our strategic sales consulting and learning alignment approach, in developing custom programs that are unique to our customers’ needs and enable them to achieve their business goals. Our programs use Interactive Learning Maps™ and Competitive Sales Simulations to give learners an engaging and relevant learning experience and prepare them for their real-world challenges.

What Do We Do?

We offer a whole new generation of sales training solutions that inspires sales team and delivers results.

Why Work With Us?

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Extensive experience in sales performance improvement

We have trained over 10,000 salespeople in more than 20 countries and six languages across multiple industries such as Healthcare, Financial Services, IT Services and Professional Services. We have also published a book called Premeditated Selling, which continues to be hugely popular for all those in the business of selling.

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Strategic client engagement

We follow a Strategic Learning Alignment process to ensure that the custom sales training program we build for you meets your specific sales and business goals. Each of our clients have a unique sales strategy to ensure they capture market share and grow revenues to suit their stockholders. All our sales training are unique to each company and drive strategies that enable their sales reps to execute specific objectives.

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Innovative blend of
sales training modalities

Our solution includes a modular design that leverages a blended learning approach with elements such as Pre-and Post- eLearning activities, custom classroom modules using Interactive Learning Maps™ and Competitive Sales Simulations, and E-Tools to drive application and meet defined learning objectives.


"The Ignite Selling framework is extremely valuable. It challenges you to look at your business and your customers in a more detailed way. The impact is overwhelming when you are able to do a deep dive, and analyze and target your customers more effectively. The Ignite Selling tools helped me close a $70,000 capital deal this year! Thank you to Steve and his team for training our territory managers on the ignite selling model!"

Territory Manager

A Few of Our Clients

Boston Scientific
Master Card
Ingram Micro
Juniper Networks

Premeditated Selling

Premeditated Selling

Authors of Premeditated Selling, a book chosen by ATD to be “the new way of developing smart sales strategy”

Download the First Chapter


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