There is a difference between “customizing” your training and “custom designing” your training. We believe both are necessary to achieve the best outcomes. Most sales training programs in the market are already entirely designed and merely need to be “customized.” We believe this approach leads to time spent in training on topics that are not necessary or relevant to the outcomes you are trying to achieve. Ignite Selling believes in first, “custom designing” your sales training program. We believe in putting together only the learning modules you need to drive your outcomes. With the program “custom designed,” we will then “customize” the training to the realities of your sales team. Besides, our experience and research tell us that PowerPoint based classroom training and off-the-shelf sales training programs fail to engage adult learners. Programs that are engaging, interactive and custom designed to drive your particular outcomes showed improved learning results and had a greater impact on desired behavioral shifts.
Is your sales team no longer using the sales training you’ve implemented in the past? Don’t discard that sales training, consider reinforcing those skills and driving application of those skills through our Competitive Sales Simulations. Our competitive simulations are much more than a series of “role-plays” that provide a snapshot in time. Our Competitive Sales Simulations are a total immersive sales training experience designed and crafted specifically to replicate your marketplace and help your sales team apply the skills, knowledge, process and tools in an impactful way. Our Competitive Sales Simulations are used by our client to effectively train sales teams on new product launches, drive application of face-to-face selling skills, strategic opportunity planning, and negotiation skills.
Today’s sales reps learn by doing and sharing best practices. Therefore, we leverage what we call our Learning Map methodology. A learning map is a graphical approach that serves as a game board for learning. It contains models and activities that use multiple learning objects to engage the learner. We leverage these learning maps in all of our sales skills programs, such as opportunity strategy development, face-to-face selling skills, and coaching skills. The auditory, visual and kinesthetic appeal enables the learners to remain engaged throughout the entire process, and research has proven that this learning drives better retention and application of the learning. There is no over dependency on PowerPoint presentations in these programs. In fact, in many of these programs we’ve eliminated PowerPoint altogether.
We get inexplicable joy to see the reaction of participants when they walk in the room and don’t see a projector and a screen at the front of the training venue. Instead, they see a game board, some cards, or some stickers. They know this is going to be a different kind of learning experience!