Stop Blaming Price

In our multiple decades of sales performance consulting, the single most significant scapegoat for sales failure is always PRICE. Our recent webinar, explored the role that price plays in purchasing decisions and provided concrete evidence to debunk the supposed role that price has played as a deal killer. We also had Jeffrey Barone, a senior sales leader and one of Ignite Selling’s top customers, to discuss how we have helped salespeople overcome the price challenge through the use of simple strategy tools and effective sales coaching.

View our Webinar Presentation Stop Blaming Price to learn more.

Over the past 20 years, we’ve participated in hundreds of our clients’ national sales meetings as trainers, coaches and observers. When it comes to training at such events, we’ve seen firsthand what works and what doesn’t. We recently pulled our collective learnings into the following ebook.