About Us

Decades of Experience in Designing and Delivering Sales Enablement and Sales Performance Improvement Programs

Ignite Selling is a global sales enablement and performance improvement company enabling businesses to exceed their revenue goals by improving critical on-the-job behaviors. With effective alignment complete, our simulation-based learning solutions will help your team apply and adopt the strategic and tactical skills needed for success. Our programs use interactive Learning Maps™ and Competitive Sales Simulations in both virtual and classroom environments to give learners an engaging and relevant learning experience that prepares them for real-world situations.

Our Story

When we started Ignite Selling in 2011, we knew we wanted to build an innovative sales training company that provides customers with the flexibility to custom design their training based on their unique needs. We know that sales strategy is not “one size fits all,” so why should sales training be?

We are proud to offer a unique set of sales training simulationsthat set us apart from our competition.

Our Team

Principal partner at Ignite Selling, Inc.

Steve Gielda

Principal Partner at Ignite Selling, Inc.

Kevin Jones

Principal partner at Ignite Selling, Inc.

Steve Gielda

Steve Gielda is the principal partner at Ignite Selling, Inc. and co-author of Premeditated Selling: Tools for Developing the Right Strategy for Every Opportunity. Steve has spent more than 20 years supporting companies in pharma, biotech, medical device, finance, manufacturing, and distribution markets to improve the effectiveness of their sales teams.

Steve and his team have had great success in helping clients launch new products, build effective on-boarding plans, improve senior sales rep performance, and drive better sales coaching. Through his competitive sales simulations, he has been able to help his client improve the application of internal knowledge, process, and skills. His emphasis on building and maintaining strong relationships and his focus on driving business results is what sets him apart for clients.

Steve lives in Austin, TX with his wife Sherry and their three dogs. In 2018, their only child Kayla, and her husband Bruno, welcomed their first child Kaden into the world. Steve and Sherry are enjoying being new grandparents and in his free time, he enjoys cooking, playing guitar with his church praise band, and visiting wineries with his wife.

Principal partner at Ignite Selling, Inc.

Kevin Jones

Kevin Jones is the principal partner at Ignite Selling, Inc. and co-author of Premeditated Selling: Tools for Developing the Right Strategy for Every Opportunity. Kevin has been designing and delivering training solutions that impact people’s lives for 20 years. Kevin creates learning environments where participants can thrive and lessons can be translated to the field.

Kevin has worked in finance, sales, and sales training. It was in sales training that Kevin found his true passion—developing people.

Kevin lives in Asheville, NC with his wife Donna and two girls. He is an avid golfer and enjoys hiking with his family. Kevin and his wife enjoy traveling and trying unique styles of cooking.

Founder and Managing Partner of Training Advantages, LLC

Danise Lastoria

Managing Partner of Training Advantages, LLC

Joe Lastoria

Learning and Development Consultant

Mark Hilton

Founder and Managing Partner of Training Advantages, LLC

Denise Lastoria

Denise LaStoria is the founder and Managing Partner of Training Advantages, LLC. She brings over 20 years of sales, marketing, and training experience. Her services include sales training facilitation, keynotes, consulting on project management, new product launches, and development of customer training tools.

She brings expertise in presentation and messaging skills training, expert-level negotiations, DISC, complex B2B selling methodology, and coaching, sales process and buyer journey design, deal and funnel management coaching, account management, and leadership development.

She has worked with various industries including pharmaceutical, consulting, finance, insurance, and semiconductor, among others.

Denise lives in Bradenton, FL with her husband and business partner, Joe, and Ziva, their black rescue cat. Joe and Denise are avid boaters who enjoy the Intracoastal and Gulf waters whenever the opportunity allows.

Managing Partner of Training Advantages, LLC

Joe Lastoria

Joe is Managing Partner of Training Advantages, LLC. He brings over 20 years of experience in sales training facilitation, keynotes, consulting on project management, new product launches, and development of customer training tools. He brings expertise in presentation and messaging skills training, DISC, complex B2B selling methodology and coaching, sales process and buyer journey design, deal and funnel management coaching, account management, and leadership development.

Joe has worked with clients in industries such as health care, engineering, construction, aeronautics, manufacturing, banking & financial services, IT, telecom, professional services, and many others.

Joe lives in Bradenton, FL with his wife and business partner, Denise, and Ziva, their black rescue cat. Joe and Denise are avid boaters who enjoy the Intracoastal and Gulf waters whenever the opportunity allows.

Learning and Development Consultant

Mark Hilton

Mark is a Learning and Development Consultant, focused on improving performance in account management and sales teams.  Having spent the majority of his 30-year career working for and with Fortune 100 pharmaceutical companies, Mark has designed, developed, and delivered learning solutions for sales and access teams working in over 25 countries.  Mark’s capabilities include both e-learning and instructor-led course design and development, facilitation, competency model and curriculum development, and post-program reinforcement tool creation.  Mark has also leveraged his experience in helping create several of the workshops in the Ignite Selling catalog. Mark is a certified facilitator and instructional designer as well as being certified in Human Performance Improvement by the Association of Talent Development (ATD).

 Mark focuses on performance and uses as his mantra a combination of quotes from two performance improvement all-stars, “Learner-Centered. Performance-based.  Everything Else is Just Noise.” He lives in Zionsville, Indiana, with his wife (also a learning professional) and their dogs, Odin and Vesta. He has two grown children who have finally moved out.

Ignite Selling Facilitator and Strategic Coach

Paul Menichelli

Ignite Selling Coach and Facilitator

Tricia Seitz

Ignite Selling Facilitator

Eduardo Bryant

Ignite Selling Facilitator and Strategic Coach

Paul Menichelli

Paul is an international sales performance and training consultant working for the past 20 years with global clients headquartered in the US and Europe. Paul is also a Facilitator and Strategic Coach for Ignite Selling. Paul has experience in working with Fortune 1000 clients in the manufacturing, healthcare, financial, and distribution markets.

After successfully covering a New York metropolitan territory as a sales representative, Paul managed both inside and outside sales teams. His direct sales and management experience, in addition to diverse industry experience as a sales trainer, translate into learning that is real and targeted differently for sellers and leaders. The aggregate wisdom acquired over the last five years coaching first and second-line sales managers makes him particularly relevant and compelling today. Paul is a skilled facilitator in the classroom and virtual environments. He is a certified virtual trainer and has honed his online delivery skills as a facilitator and coach over the last seven years.

Paul excels at helping client managers drive the business outcomes they are striving to achieve. Paul provides feedback and instruction on the key sales and coaching behaviors that top performers need to succeed. He brings an engaging, dynamic style, and deep experience to change initiatives that clients want to replicate.

 

Ignite Selling Coach and Facilitator

Tricia Seitz

Tricia Seitz has a passion for helping others reach and exceed their potential. She is an intentional coach and facilitator who engages her clients and builds on their experiences to bring content and ideas to life and to make them relevant for each person. Her style is direct, natural, and encouraging.

Tricia is structured yet allows for flexibility to ensure that the client’s objectives are met. She loves what she does and it shows!

Tricia brings a diverse industry perspective from more than 25+ years of successful corporate sales & management experience at the Lincoln Financial Group, PageNet, Xerox, and Sales Insights. In addition, she designed and implemented behavioral change initiatives for several years with a sales and management consulting group aligned with the Indiana University Kelley School of Business.

In addition to her direct sales and management experience, Tricia has 15+ years as a classroom facilitator coaching thousands of sales professionals and hundreds of sales executives from all over the world and in many different industries. Additionally, Tricia was on the front end of virtual learning and is comfortable with both training and coaching in a virtual environment.

 

Ignite Selling Facilitator

Eduardo Bryant

Eduardo brings over 20 years of corporate work experience from a major medical device and pharmaceutical company in the area of sales leadership including sales training, sales management, and project management. As an Ignite Selling Facilitator, Eduardo leverages his deep domain and industry expertise to lead customer workshops.

He holds a Master Degree in Business Administration (MBA) from the University of Redlands, Redlands, CA and a Bachelor Degree of Science in Business Administration from The Ohio State University, Columbus, Ohio. He lives in San Diego, CA with his wife Rosie and their two daughters (Teri & Demetria).

Project Manager

Lori Wayne

Ignite Selling Coach and Facilitator

Marcelo Egea

Ignite Selling Facilitator and Coach

Paul Schnabel

Project Manager

Lori Wayne

Lori is a key member of our team and within Ignite Selling her responsibilities include project management, customer support, writing, and instructional design. Apart from this she also owns a proprietary Coaching and Consulting business that she has been managing for 19 years.

She has worked in the sales training space for over 25 years. Highlights of that experience include time with Xerox as a Sales Trainer, Senior Sales Training Project Manager, Manager of Alternate Channels Sales Training, and National Sales Training Manager for Xerox Printing division. Lori also spent time as Vice President of Client Services at Huthwaite, Inc.

She consults on instructional design, writing, and project management for sales training and performance improvement initiatives in her client’s organizations. She also coaches small to mid-sized service business owners to achieve their financial and business goals.

Lori lives in Colorado and in her free time loves to spend time, reading, walking her dogs, hiking, and riding her horses in the mountains.

Ignite Selling Coach and Facilitator

Marcelo Egea

Marcelo has over three decades of experience in Human Resources, Training and Sales, and has been consulting global brands in Sales Training for the last 17 years.

Marcelo facilitates in Portuguese and Spanish within all of Latin America (Argentina, Chile, Uruguay, Colombia, Mexico, Puerto Rico, and Brazil) for Ignite Selling. With his core strengths in leadership development, business strategy, team building, personal effectiveness, and sales and communication skills, he excels at coaching sales and leadership programs.

Some of the companies he has consulted are Daiichi-Sankyo, Ericsson, Japan Tobacco International (JTI), GM Financial, DuPont, Gerdau, Visa, Pfizer, Grupo Tigre, Smith&Nephew, SNC-Lavalin, Unisys, Itaú-Unibanco, and Santander.

When not facilitating or coaching, he spends time playing the guitar and singing flashbacks with his band.

Ignite Selling Facilitator and Coach

Paul Schnabel

Paul Schnabel works with clients in the areas of sales performance and leadership development to help individuals and organizations create breakthrough performance. Paul designs and delivers high-impact experiential learning programs in a virtual and classroom format for a global client base.

Paul’s career includes serving as Vice President of Sales Mastery for The Real Learning Company. In that role, Paul diagnosed, developed, and implemented a variety of best-in-class learning solutions for companies such as UPS, SAP, American Express, and Genentech. Previously in his career, Paul’s roles included Regional Director, Director of Sales, and Director of Operations for several leading companies in the learning space including Achieve Global, Information Mapping, and Zenger Miller.

Paul has extensive experience in the speaking arena, including at a variety of regional and national client and industry conferences, and is a past member of the National Speakers Association. Paul is a past Arizona Public Speaking Champion for Toastmasters International and has written for many business publications.

Client Success Manager

Shelley Betz

Digital Designer and Programmer

Erik Gorczynski

Client Success Manager

Shelley Betz

Shelley is the Client Success Manager at Ignite Selling. She has supported high-level executives over her entire career – all with growing firms and businesses.  She started her career as a high school English teacher and coach.  She received her Master of Education from the University of West Georgia.  Shelley has worked as a Project Manager for CEOs at United and Touchstone Coaching, and she was the Executive Assistant to the Senior Partner at a white-collar criminal defense firm in Atlanta.  She is extremely organized and able to communicate, motivate and lead well.  Shelley enjoys traveling with her family of 5, watching college football, reading, and playing tennis.

Digital Designer and Programmer

Erik Gorczynski

Erik is a digital designer and programmer specializing in UI, UX, and eLearning solutions. His goal is to make technology a seamless and productive member of the sales team so that profits grow in a natural and measurable way.

Erik’s BA in Advertising and Public Relations from UCF was just the start to his career creating solutions for clients that include training videos, commercials, e-commerce, online advertising, website, and integrated technology solutions.

Our Partners

At Ignite Selling, we believe in industry-leading service and we realize our solutions may not always be the right solution. Therefore, to best serve our clients, we have elected to partner with organizations we believe are best-in-class in their respective areas of expertise. Our hand-selected partners have a mastery of our total portfolio and have supported our clients in unique ways.

Training Advantages, LLC.

Springboard International

LPD, Inc.

Training Advantages, LLC

Your success is our business. We help people and organizations bridge the gap between where they are and where they want to be. We understand the challenges that can get in the way of reaching your full potential like being held back by self talk, life’s curve balls and skepticism. Our passion for individual and team development drives us to provide a high-energy environment for growth. Based on the Gulf Coast of Florida, we work with clients worldwide delivering in-person and virtually.

Springboard International

Springboard International is a business advisory company that helps its clients build, maintain, and grow high-performing organizations. The Springboard team has skill sets in three core practice areas: Organizational Effectiveness, Learning and Development, and Leadership and Coaching. Ignite Selling has been collaborating with Springboard to extend and support the unique curriculum development requirements to its customers.

LPD, Inc.

Leadership Performance Development Inc. (LPD Inc.) offers highly effective, customized leadership programs to global organizations. LPD’s founder Dan Stiff authored Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty and they have flagship programs based on this book to transform salespeople into brand ambassadors. If your sales team struggles with differentiating your unique value from the competition, we encourage you to check these guys out. Dan Stiff has been extending his expertise to Ignite Selling’s clients since 2013.

Rehearsal VRP

QStream

Revenue Partner

Rehearsal VRP

Rehearsal is an online video-based practice platform that provides your team a safe place to role-play and develop their communication skills so they can perform when it matters. You can train, coach, review, and collaborate with the whole team on any device with Rehearsal. Ignite Selling has been making Rehearsal a part of learning reinforcement for many of its customers since 2016 and believes it’s a great technology to reinforce strategic sales planning and call execution skills.

QStream

Qstream offers a data-driven approach to measuring all sales performance related metrics. The platform gives insights via graphical dashboards to sales leaders and field coaches to instantly identify who and what to coach. It enables sales leaders to view capabilities data in various ways with real-time heat maps, progress trends, team comparisons, and coaching activity reports. Ignite Selling collaborates with Qstream to measure performance and business success for its customers.

Revenue Partner

Revenue Partner is a sister company of The Alexander Group, the preeminent provider of Revenue Growth Strategy consulting. Their work begins where a strategy consultant’s work leaves off. As seasoned sales management consultants, they bring your strategy to reality. As a premier distribution partner of Ignite Selling, they are able to support our clients the breadth of services this first class organization offers.

Ready to Learn More?

Contact us today to discuss a customized sales training package that is right for your team.