Podcasts

What It Actually Takes To Go From Top Salesperson To Sales Leader

Does your best salesperson automatically become your best sales manager? Not necessarily… The path from success as a top salesperson to sales leader requires very different skills and a very different mindset, starting with having a passion for developing others. Sales leaders must consistently ask thoughtful questions, actively listen, provide meaningful feedback, and coach salespeople […]
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Why Your Sales Pipeline Isn’t as Healthy as You Think

Most CEOs believe in their sales pipeline health, but the real story is hidden in stalled and quietly lost deals. In this insightful episode of the Scale Your Sales Podcast, Steve Gielda joins Janice B Gordon and sits down to reveal the pitfalls of sales assumptions and the strategic moves that accelerate revenue and increase […]

Sales Pipeline Radio: Standing Out In A Commoditized Market

In sales, sharing product features & benefits must wait. Your buyers want to purchase outcomes, not products. Standing out in a commoditized market requires salespeople to focus first and foremost on knowing what the customer is trying to achieve well before they ever start selling. In the most recent episode of the Sales Pipeline Radio […]

Mastering Strategic Sales

Steve Gielda—co-founder of Ignite Selling—joins Samuel Adeyinka to break down what truly drives performance in medical device, pharma, biotech, and diagnostics. In this two-part interview, Steve traces his path from selling 3M copiers out of a van to leading life-sciences consulting with Neil Rackham (of SPIN Selling) and building Ignite’s simulation-based, gamified training that accelerates […]

Strategic Sales Milestones with Steve Gielda

In this episode of The Art and Science of Complex Sales, Paul Fuller is joined by Steve Gielda, President and Co-founder of Ignite Selling and co-author of Ignite Your Sales Strategy. From hauling copiers out of a van to building a global sales consultancy, Steve brings a rare blend of frontline grit and strategic clarity. Together, they dive into the real reasons B2B sales efforts stall and what high-performing teams do differently to keep deals moving and win more often.

Common Assumptions that Lead to Lost Sales Opportunities

Think you lost that deal because of price? Think again. Steve Gielda joins Mark Hunter on The Sales Hunter Podcast to unpack the real reasons deals stall—and how sales teams often sabotage themselves by relying on outdated assumptions. From misreading stakeholder influence to misjudging urgency, they break down what’s actually going on behind the “no.” […]