Kevin Jones

salesperson complex b2b sales

Why Deals Break Down in Complex B2B Sales

And What Sales Leaders Must Do Differently in 2026 As sales teams enter another new year, many organizations are doubling down on strategic planning, pipeline discipline, and forecast accuracy. Yet despite better tools, more data, and experienced sellers, a familiar pattern persists: late-stage deals stall, slip, or are lost for reasons that feel frustratingly difficult […]

How to Identify Key Influencers in Complex B2B Sales

In sales, we often hear about the importance of identifying and working with influencers—those individuals who play a pivotal role in shaping a customer’s decision. But a critical truth is often overlooked: not all influencers are created equal, and more importantly, no two individuals can have exactly the same level of influence over a decision. […]