Sales

Changing Sales Performance Measures

Firms routinely change the metrics used to gauge the sales organization’s performance. They may do so in response to changing priorities, restructured sales roles, or shifts in strategy. But too often, management finds that a change in metrics fails to correspond with hoped-for performance results. In this webinar, Steve Gielda of Ignite Selling joins Bob […]

Clarifying Sales Strategy to Drive High-Impact Sales Behaviors

In this webinar, in partnership with The Sales Management Association, Steve Gielda and Bob Kelly (Chairman of the SMA) explore how organizations can enable more consistent, predictable, and high-impact sales performance by clarifying sales strategy. As market complexity grows and buying behaviors continue to shift, many sales teams struggle not because they lack effort or […]

Strategic AI Sales Tools and Critical Thinking: Empowering the Next Generation of Sellers

Originally contributed by Steve Gielda to Sales and Marketing Management.  As a new generation of sellers enters the workforce, their needs and expectations around training are shifting. This generation doesn’t want to just fill out forms or follow traditional scripts; they want tools that challenge and develop their strategic thinking and help them analyze opportunities […]

Identifying and Managing Hidden Influencers in the Buying Process

In competitive sales opportunities and large account selling, success often hinges on more than just connecting with a visible champion. Too many opportunities stall—or disappear—because salespeople make critical assumptions about who truly drives decisions. In this fast-paced, interactive webinar, Steve Gielda of Ignite Selling and a panel of senior sales leaders explore how to uncover […]

Mastering Strategic Sales

Sales legend and trainer Steve Gielda—co-founder of Ignite Selling—joins Samuel to break down what truly drives performance in medical device, pharma, biotech, and diagnostics. Steve traces his path from selling 3M copiers out of a van to leading life-sciences consulting with Neil Rackham (of SPIN Selling) and building Ignite’s simulation-based, gamified training that accelerates pipelines […]