Sales

Stakeholder alignment

Internal Stakeholder Alignment Made Simple

Shift the sales conversation to aligning goals, strategy and behaviors Originally contributed to LTEN’s Focus on Training Magazine.  By Steve Ralph and Steve Gielda Sales training managers are under increasing pressure to prove that learning investments drive measurable business results. That expectation is fair, but it is not easy to meet. To build a true […]

Sales Pipeline Radio: Standing Out In A Commoditized Market

In sales, sharing product features & benefits must wait. Your buyers want to purchase outcomes, not products. Standing out in a commoditized market requires salespeople to focus first and foremost on knowing what the customer is trying to achieve well before they ever start selling. In the most recent episode of the Sales Pipeline Radio […]

Changing Sales Performance Measures

Firms routinely change the metrics used to gauge the sales organization’s performance. They may do so in response to changing priorities, restructured sales roles, or shifts in strategy. But too often, management finds that a change in metrics fails to correspond with hoped-for performance results. In this webinar, Steve Gielda of Ignite Selling joins Bob […]

Clarifying Sales Strategy to Drive High-Impact Sales Behaviors

In this webinar, in partnership with The Sales Management Association, Steve Gielda and Bob Kelly (Chairman of the SMA) explore how organizations can enable more consistent, predictable, and high-impact sales performance by clarifying sales strategy. As market complexity grows and buying behaviors continue to shift, many sales teams struggle not because they lack effort or […]

Strategic AI Sales Tools and Critical Thinking: Empowering the Next Generation of Sellers

Originally contributed by Steve Gielda to Sales and Marketing Management.  As a new generation of sellers enters the workforce, their needs and expectations around training are shifting. This generation doesn’t want to just fill out forms or follow traditional scripts; they want tools that challenge and develop their strategic thinking and help them analyze opportunities […]