sales enablement Archives - Ignite Selling

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Mastering Strategic Sales

Sales legend and trainer Steve Gielda—co-founder of Ignite Selling—joins Samuel to break down what truly drives performance in medical device, pharma, biotech, and diagnostics. Steve traces his path from selling 3M copiers out of a van to leading life-sciences consulting with Neil Rackham (of SPIN Selling) and building Ignite’s simulation-based, gamified training that accelerates pipelines […]

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Rethinking the Role of AI, Data, and Tools in Complex B2B Sales

In today’s competitive, complex B2B sales environment, the margin for error is razor-thin. Companies competing in complex markets can no longer rely solely on experience, instinct, or one-size-fits-all sales methodologies. Originally contributed by Steve Gielda to Top Sales Magazine. Strategic selling now demands three integrated capabilities: human intelligence, artificial intelligence, and a toolkit of […]

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Strategic Sales Milestones with Steve Gielda

In this episode of The Art and Science of Complex Sales, Paul Fuller is joined by Steve Gielda, President and Co-founder of Ignite Selling and co-author of Ignite Your Sales Strategy. From hauling copiers out of a van to building a global sales consultancy, Steve brings a rare blend of frontline grit and strategic clarity. Together, they dive into the real reasons B2B sales efforts stall and what high-performing teams do differently to keep deals moving and win more often.

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Uncovering Customer Concerns Requires Going Beyond Price

Originally contributed to LTEN’s Focus on Training Magazine. By Steve Gielda It’s fair to say that life sciences sales teams have encountered more changes in the past five years than they did in the previous 30 years combined. Furthermore, it appears the changes will not only continue but will accelerate. Medical device and pharmaceutical companies […]