sales training

Stakeholder alignment

Internal Stakeholder Alignment Made Simple

Shift the sales conversation to aligning goals, strategy and behaviors Originally contributed to LTEN’s Focus on Training Magazine.  By Steve Ralph and Steve Gielda Sales training managers are under increasing pressure to prove that learning investments drive measurable business results. That expectation is fair, but it is not easy to meet. To build a true […]

Sales Pipeline Radio: Standing Out In A Commoditized Market

In sales, sharing product features & benefits must wait. Your buyers want to purchase outcomes, not products. Standing out in a commoditized market requires salespeople to focus first and foremost on knowing what the customer is trying to achieve well before they ever start selling. In the most recent episode of the Sales Pipeline Radio […]

Clarifying Sales Strategy to Drive High-Impact Sales Behaviors

In this webinar, in partnership with The Sales Management Association, Steve Gielda and Bob Kelly (Chairman of the SMA) explore how organizations can enable more consistent, predictable, and high-impact sales performance by clarifying sales strategy. As market complexity grows and buying behaviors continue to shift, many sales teams struggle not because they lack effort or […]

Strategic AI Sales Tools and Critical Thinking: Empowering the Next Generation of Sellers

Originally contributed by Steve Gielda to Sales and Marketing Management.  As a new generation of sellers enters the workforce, their needs and expectations around training are shifting. This generation doesn’t want to just fill out forms or follow traditional scripts; they want tools that challenge and develop their strategic thinking and help them analyze opportunities […]
ai selling complex b2b sales

Rethinking the Role of AI, Data, and Tools in Complex B2B Sales

In today’s competitive, complex B2B sales environment, the margin for error is razor-thin. Companies competing in complex markets can no longer rely solely on experience, instinct, or one-size-fits-all sales methodologies.   Originally contributed by Steve Gielda to Top Sales Magazine. Strategic selling now demands three integrated capabilities: human intelligence, artificial intelligence, and a toolkit of […]