Sales Training is a Strategy for Winning Originally contributed to LTEN’s Focus on Training Magazine. By Steve Gielda and Kim Catania Sales training and related learning and development (L&D) programs are not “nice-to-haves” or “check-the-box” activities – they are essential for talent growth, retention, and competitive advantage. And, perhaps most importantly, they directly impact your […]
Winning a sale doesn’t happen by accident. Selling requires thoughtful preparation and flawless execution. No two sales opportunities are exactly the same, so sellers must develop a sales strategy for each opportunity that’s as unique as the opportunity itself. As originally seen in Training Magazine. By Kevin Jones and Steve Gielda In our book, Premeditated […]