sales training

Why Medical Device Sales Training Struggles to Drive Pipeline Growth

At the recent TT Life Sciences Sales Training & Clinical Education Conference in Dallas, Ignite Selling asked attendees four simple polling questions about sales training effectiveness, measurement, and reinforcement. The responses revealed a clear and consistent pattern: 84% of organizations cannot directly connect sales training to pipeline growth or rely only on anecdotal feedback 62% […]

Start with the End in Mind: Aligning Learning to Sales Strategy

In the life sciences industry, commercial learning and development teams face relentless pressure to demonstrate that sales training programs are more than check-the-box or “feel-good” events—they must show measurable business impact. Yet a stark reality remains: sales organizations invest millions annually in training, and these efforts too often fail to deliver the results the business […]