Are You Still Blaming Price?

Written by Kevin Jones, Principal – Ignite Selling Throughout the past 20 years, we have worked with salespeople with varying levels of experience across a broad spectrum of industries. In our work with these clients, we’ve evaluated sales opportunities that were both...

What’s this Really Going to Cost Me?

Written by Kevin Jones, Principal – Ignite Selling We have said it before and we will say it again. Every sales person has something to sell. And every product and service has a price tag. As we think about quantifying value, one thing we need to think about is...

Micro or Macro: Pay Attention to the View

Written by Kevin Jones, Principal – Ignite Selling A lot of very unexpected things can happen. Have you ever been caught unprepared? Being outside when a storm hits, away from shelter. That scrambling, frenetic, heart racing feeling of getting to safety or...

Who do you know? Really.

Written by Steve Gielda, Principal – Ignite Selling Everyone knows that being successful in an account means knowing who the key players are. Knowing the key players in your strategically important accounts is one of the most crucial and most challenging tasks...

Sound Check – The Art of Team Selling

Written by Kevin Jones, Principal – Ignite Selling Selling in teams is becoming more common in today’s marketplace. More frequently than ever before, product experts from corporate headquarters, sales managers, senior leaders, and customer support are...