Help sales teams think, communicate and engage more effectively Originally written for and published in LTEN’s Focus on Training Magazine By Gabe Holmes and Steve Gielda As commercial sales teams set their annual performance goals and finalize strategic plans for the year ahead, familiar challenges tend to resurface. Every year, many of the same gaps […]
In this webinar, in partnership with The Sales Management Association, Steve Gielda and Bob Kelly (Chairman of the SMA) explore how organizations can enable more consistent, predictable, and high-impact sales performance by clarifying sales strategy. As market complexity grows and buying behaviors continue to shift, many sales teams struggle not because they lack effort or […]
Originally contributed by Steve Gielda to Sales and Marketing Management. As a new generation of sellers enters the workforce, their needs and expectations around training are shifting. This generation doesn’t want to just fill out forms or follow traditional scripts; they want tools that challenge and develop their strategic thinking and help them analyze opportunities […]
Steve Gielda—co-founder of Ignite Selling—joins Samuel Adeyinka to break down what truly drives performance in medical device, pharma, biotech, and diagnostics. In this two-part interview, Steve traces his path from selling 3M copiers out of a van to leading life-sciences consulting with Neil Rackham (of SPIN Selling) and building Ignite’s simulation-based, gamified training that accelerates […]
In today’s competitive, complex B2B sales environment, the margin for error is razor-thin. Companies competing in complex markets can no longer rely solely on experience, instinct, or one-size-fits-all sales methodologies. Originally contributed by Steve Gielda to Top Sales Magazine. Strategic selling now demands three integrated capabilities: human intelligence, artificial intelligence, and a toolkit of […]