What happens when your sales strategy changes, but the behaviors, capabilities, and priorities of your sales force don’t?
84% of sales leaders can articulate their sales strategy. But only 36% of sales reps can say the same.
Sales strategy only works when it translates into directly related supporting actions and behaviors. Ignite’s Steve Gielda joined Sales Management Association chairman Bob Kelly and two senior executives from Medtronic’s Structural Heart Division for a live discussion where they dove deeper into the findings and implications from our new research on aligning sales objectives, behaviors, priorities, and leadership capabilities that help organizations successfully navigate strategic change.
They share how this gap shows up in the field and what actually moves the needle when strategy has to travel from the boardroom to the front line. And they explore where sales organizations are most effective, where important capability gaps remain, and which management practices are associated with stronger sales performance.
The fix isn’t a better sales strategy deck. It’s making sure the plan travels through coaching, conversations, and the moments where reps decide what to prioritize on their own.
For both sales leaders and learning & development executives, this webinar provides practical, research-backed guidance to help your organization execute strategy more effectively and improve sales performance.
Access the recording to discover what it takes to transform sales organization strategy into measurable business outcomes.
Learn more about how Ignite Selling’s unique approach to helping organizations build the skills, behaviors, and reinforcement systems that drive measurable performance improvement. Contact us to discuss your sales organization’s strategy.