B2B sales Archives - Ignite Selling

Using a Spear and Shield: Sales and Marketing Alignment in Life Sciences Product Launches

Consider the following: A soldier is much more effective with both Spear and Shield working in harmony than independently. There is greater success to be found in both combined. The life sciences sector is currently navigating a period of unprecedented transformation. The complexity of launching a medical device has reached an all-time high. The traditional […]

Blog No Comments

Beyond Quota: Why Measuring Sales Performance Is Harder Than It Looks

Sales leaders talk about improving performance constantly. But far too often, the conversation starts—and ends—with the numbers. Revenue. Quota attainment. Pipeline coverage. These are essential measures. But they’re also lagging indicators. By the time they tell you something is wrong, the quarter—or even the year—is already lost. In a recent webinar conversation I had with […]

Blog No Comments

Why Deals Break Down in Complex B2B Sales

And What Sales Leaders Must Do Differently in 2026 As sales teams enter another new year, many organizations are doubling down on strategic planning, pipeline discipline, and forecast accuracy. Yet despite better tools, more data, and experienced sellers, a familiar pattern persists: late-stage deals stall, slip, or are lost for reasons that feel frustratingly difficult […]

B2B sales

Using a Spear and Shield: Sales and Marketing Alignment in Life Sciences Product Launches

Beyond Quota: Why Measuring Sales Performance Is Harder Than It Looks

Why Deals Break Down in Complex B2B Sales

About Us

SOLUTIONS

RESOURCES

newsletter

Contact Us