National sales meetings are important events for many companies, which spend a lot of time and money to pull off something special. A successful national sales meeting creates positive momentum by getting the sales team focused on important strategic initiatives, building camaraderie for geographically dispersed people, recognizing outstanding performers, creating hope, and sharpening skills. However, an unsuccessful event can have the opposite effect.

Over the past 20 years, we’ve participated in hundreds of our clients’ national sales meetings as trainers, coaches and observers. When it comes to training at such events, we’ve seen firsthand what works and what doesn’t. We recently pulled our collective learnings into the following ebook.