White Papers

The Power of Strategic Sales Coaching

The Power of Strategic Sales Coaching

According to McKinsey & Company research, improving sales force performance can give organizations up to a 10% revenue boost. A robust sales engine, then, might be the key ingredient in strong market growth. But just as tuning up your car’s engine tune up has many...

Death of PowerPoint Based Sales Training

Death of PowerPoint Based Sales Training

Emerging research from the fields of cognitive science and human performance technology are yielding data, which could have profound effects on how sales training gets designed and delivered. Adult learners – and especially millennials – need physical stimulus to stay...

5 Reasons Why You Need a Defined Sales Process

5 Reasons Why You Need a Defined Sales Process

Successful companies take a systematic approach to develop a consistent sales process. A robust sales process can help drive revenue growth by increasing the amount of time reps focus on high impact activities that drive a sales opportunity through the sales process....

5 Assumptions That Cause New Product Launches to Fail

5 Assumptions That Cause New Product Launches to Fail

According to a study published in Harvard Business Review, only 3% of new products achieve their revenue targets. There are lots of reasons new products don’t make it. The product design could be poor, the marketing campaign could be weak, the timing could be off, or...

The Learning Alignment Process

The Learning Alignment Process

It’s a brutal fact that many sales organizations invest into training each year and yet very little of the training leads to better business outcomes. It is almost a guarantee that no training initiative will achieve 100% impact. The cause of this variability has more...

Selling in the Brave New World White Paper

Selling in the Brave New World White Paper

Sales people have been told, for decades, that selling is about uncovering and developing needs. In our research, 80% of sales people believe the purpose of every sales meeting is to understand the customer’s needs, and then to link their solutions to these...

Rethinking Medical Device Sales Strategy

Rethinking Medical Device Sales Strategy

It’s fair to say that medical device sales forces have encountered more changes in the last five years than they did during the previous 30 years. Manufacturers are facing pricing pressures and the need to cut sales costs to improve margins are increasing every day....