Webinars

Value Killer or Creator – Which are you?

Value Killer or Creator – Which are you?

Think of your checking account. You make deposits to build up its value so that when you need it, you can make withdrawals. The goal of having a bank account is to have enough in reserve to cover all of your costs. In this webinar, we extend the same metaphor called...

Competitive Threats

Competitive Threats

The key to growth is to carve out a position that is robust and differentiated from the competition. Every organization, irrespective of their size, strives to make themselves less vulnerable to attack from opponents, whether established or new. Whatever your...

Stop Blaming Price

Stop Blaming Price

In our multiple decades of sales performance consulting, the single most significant scapegoat for sales failure is always PRICE. Our recent webinar, explored the role that price plays in purchasing decisions and provided concrete evidence to debunk the supposed role...

Selling in the Brave New World

Selling in the Brave New World

The world of complex, business-to-business selling has changed dramatically from the last century to today. There have been sea changes in what customers know, how they know it, and the way they buy. And yet the world from the sellers’ side has remained remarkably...