The world of complex, business-to-business selling has changed dramatically from the last century to today. There have been sea changes in what customers know, how they know it, and the way they buy. And yet the world from the sellers’ side has remained remarkably consistent. As they say in Paris (and Montreal): “Plus ça change, plus c’est la même chose.” Or as Solomon wrote: “There is nothing new under the sun.” But should there be? This webinar will discuss not only those sea changes in the customers’ world, but also offer some practical advice for how sellers ought to adapt.