In our multiple decades of sales performance consulting, the single most significant scapegoat for sales failure is always PRICE. Our recent webinar, explored the role that price plays in purchasing decisions and provided concrete evidence to debunk the supposed role that price has played as a deal killer. We also had Jeffrey Barone, a senior sales leader and one of Ignite Selling’s top customers, to discuss how we have helped salespeople overcome the price challenge through the use of simple strategy tools and effective sales coaching.

View our Webinar Presentation Stop Blaming Price to learn more.