The key to growth is to carve out a position that is robust and differentiated from the competition. Every organization, irrespective of their size, strives to make themselves less vulnerable to attack from opponents, whether established or new.
Whatever your strategy, you cannot formulate a Sales Plan without a clear understanding of the competitive landscape. Top sales performers not only know how to identify the competitive threats but also know how to influence the customer’s decision criteria in their favor. Our upcoming webinar, gives you valuable tools and actionable advice on how to win in a challenging competitive landscape.
View our Webinar Presentation Competitive Threats Influencing Decision Criteria in your Favor to learn more.