by Steve Gielda, Ignite Selling’s CEO

If you plan to deliver sales training at your national sales meeting, it’s important to deliver training that’s highly engaging.

Over the past 20 years, we’ve participated in hundreds of our clients’ national sales meetings as trainers, coaches and observers. When it comes to training at such events, we’ve seen firsthand what works and what doesn’t. We recently pulled our collective learnings into the following “7 Unbreakable Rules for Delivering Effective Training at Your National Sales Meeting”.



This guide drills into these rules a bit deeper to give you some practical guidance to get the most impact from your efforts.

Rule 3. Deliver training that’s highly engaging

Clearly, training at national sales meetings should be highly engaging; but too often it’s deathly boring.

Think about the event from the participants’ perspective. They sit in a windowless conference center for hours with only the occasional break, enduring slide after slide after slide. We once counted over 2000 slides presented in a three-day meeting. Sales people, like most of us, hate being talked at and lectured to. Its mind-numbing and painful.

Training is an excellent opportunity to get participants up, active and engaged. You can choose to deliver a passive learning experience that is mostly slides and lectures, or an active learning experience that requires people to work together, think critically and compete to win.

If you’re unsure how to do this, contact us. Competitive sales simulations are our specialty!



Using Sales Simulations to Deliver High-impact Training at Your National Sales Meeting

We believe that sales simulations are the most effective approach for delivering high-impact training at national sales meetings. Sales simulations create a high-energy, competitive, active learning experience that helps salespeople and managers overcome the common obstacles they encounter in the market every day.

For more information on how we can help you, please call us at (703) 234-5275 or email [email protected].