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Category: competition

The Good the Bad and the Ugly: Knowing the Competition

April 15th, 2013 by

Written by Steve Gielda, Principal – Ignite Selling Books on strategy extol the virtues of knowing your competition or your enemy. From The Art of War to the Book of Five Rings to more contemporary volumes, the advice has now become commonplace. Know your competition. Do not underestimate them. Learn their strengths and their weaknesses. […]