Ignite Selling has worked with a lot of medical device manufacturers over the past 10 to 15 years, and one of the common refrains we hear from their sales people is the fact that their market space is intensively competitive. It’s increasingly competitive today,...
Written by Steve Gielda, Principal – Ignite Selling Books on strategy extol the virtues of knowing your competition or your enemy. From The Art of War to the Book of Five Rings to more contemporary volumes, the advice has now become commonplace. Know your competition....
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703-927-4443