Ignite Selling has worked with a lot of medical device manufacturers over the past 10 to 15 years, and one of the common refrains we hear from their sales people is the fact that their market space is intensively competitive. It’s increasingly competitive today,...
In a selling environment, it is vitally important to think like your buyer rather than being focused on you, your company and your products. Their challenges, their solution decision criteria and the priorities of their decision criteria are all vitally important to...
Written by Steve Gielda, Principal – Ignite Selling Many people in selling know at this point it is important to get inside your customers head to think as your customer thinks. We cannot think about our offering, talk about our offering, present...