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Category: creating value

Quantifying Your Value Proposition

March 27th, 2012 by

by Richard Ruff QUANTIFYING a value proposition is all about creating and communicating¬†a clear and compelling picture of how a solution will drive business results for the customer. It requires the translation of the benefits of the solution into high impact measurable outcomes that matter to the customer. If done effectively, it enables sales¬†people to […]