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Category: questioning

Challenge their Thinking

March 11th, 2013 by

Written by Steve Gielda, Principal – Ignite Selling Top coaches in any field understand the importance of challenging the individuals on their teams, pushing them beyond what they thought they were capable of doing. A person’s best efforts often come when he is pushed outside of his comfort zone. The best coaches do not employ […]

Think Like Your Competition – in Reverse

January 2nd, 2013 by

Written by Steve Gielda, Principal – Ignite Selling Many people in selling know at this point it is important to get inside your customer’s head – to think as your customer thinks. We cannot think about our offering, talk about our offering, present our offering and be successful selling our offering to clients across the […]

How the Buyer Buys: As Important as How the Seller Sells

December 10th, 2012 by

Written by Kevin Jones, Principal – Ignite Selling You call on a large account and you know what you need to know to be effective, right? You know your products, the customers, the industry, the competitors. But there is one key question that sometimes remains a mystery. What are the guidelines by which your customer […]