Look Around: How do you Measure Up?

Written by Kevin Jones, Principal – Ignite Selling Many sales leaders train their sales force on how to sell. Listening, understanding the company’s value proposition, and face to face selling skills are very common programs for a sales force to implement to...

Give Sales Training a Dose of Reality

Written by Steve Gielda, Principal – Ignite Selling How do you address real-world sales challenges while providing high impact to the company? How many times have we heard salespeople complain about being disappointed by a sales training program? All too...

Marathon or Sprint – the Length of the Decision Process

Written by Steve Gielda, Principal – Ignite Selling “Hurry up and wait” is a proverb born from the world of the military, where the need to be constantly ready often leads to hurried preparations followed by extended periods of waiting. It’s a typical phenomenon...

In a Storm, Count on ICE

Written by Steve Gielda, Principal – Ignite Selling In June 2009, the World Health Organization declared a pandemic. A new virus strain of swine-origin H1N1 was spreading at a rapid rate. By the beginning of 2010, the virus had caused 17,000 deaths. Within six...