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Category: sales leader

It’s the Process, Stupid. Or is the Process Stupid?

February 12th, 2013 by

Written by Steve Gielda, Principal – Ignite Selling So, who’s the villain in this month’s forecasting drama? Is it the manager who wants to get an accurate forecast? Is it the sales rep who does not want to – or cannot – produce an accurate forecast? Like a postmodern plot line, good guys and bad […]

In a Storm, Count on ICE

November 15th, 2012 by

Written by Steve Gielda, Principal – Ignite Selling In June 2009, the World Health Organization declared a pandemic. A new virus strain of swine-origin H1N1 was spreading at a rapid rate. By the beginning of 2010, the virus had caused 17,000 deaths. Within six months, hospitals who had been relying on a “just-in-time” approach to […]

Who do you know? Really.

October 19th, 2012 by

Written by Steve Gielda, Principal – Ignite Selling Everyone knows that being successful in an account means knowing who the key players are. Knowing the key players in your strategically important accounts is one of the most crucial and most challenging tasks you will have in the world of the complex sale. We want to […]

Sound Check – The Art of Team Selling

October 12th, 2012 by

Written by Kevin Jones, Principal – Ignite Selling Selling in teams is becoming more common in today’s marketplace. More frequently than ever before, product experts from corporate headquarters, sales managers, senior leaders, and customer support are accompanying sales people on client visits and are playing a more active role throughout the entire sales process. For […]

Should You Read this book? Do you sell against price?

October 1st, 2012 by

Written by Steve Gielda, Principal – Ignite Selling Throughout the past 20 years many books have been written on the topic of sales improvement. Some of those books were better than others. So, you may be asking yourself, “Why should I read Premeditated Selling?” “What can this book teach me that I haven’t already read […]

About the book – Premeditated Selling: Tools for Developing the Right Strategy for Every Opportunity

October 1st, 2012 by

We have been working with sales leaders in Fortune 1000 companies for more than 15 years. During that time alone there have been many books written on strategic account management and many training programs developed with the intent of helping salespeople become more effective when working with their top accounts. A few years ago, we […]