Ignite Selling has worked with a lot of medical device manufacturers over the past 10 to 15 years, and one of the common refrains we hear from their sales people is the fact that their market space is intensively competitive. It’s increasingly competitive today,...
Written by Steve Gielda, Principal – Ignite Selling How do you address real-world sales challenges while providing high impact to the company? How many times have we heard salespeople complain about being disappointed by a sales training program? All too...
Written By: Steve Gielda, Principal – Ignite Selling “Pat, how was the sales training you attended last week”? “It was the same stuff we did last year, just with different models; doesn’t anyone realize we have some really tough new challenges to deal with?”...