Written by Steve Gielda, Principal – Ignite Selling Many people in selling know at this point it is important to get inside your customers head to think as your customer thinks. We cannot think about our offering, talk about our offering, present...
Written by Steve Gielda, Principal – Ignite Selling Over the years we have heard many complaints from sales reps and sales managers. The one that rings the loudest is No More Paperwork! Anyone who has been in sales or sales management can relate. Filling out...
Written by Steve Gielda, Principal – Ignite Selling “Hurry up and wait” is a proverb born from the world of the military, where the need to be constantly ready often leads to hurried preparations followed by extended periods of waiting. It’s a typical phenomenon...
Written by Kevin Jones, Principal – Ignite Selling “We aren’t looking at any alternatives to your solution. We want to work with you and no one else.” Wouldn’t it be nice to hear those magical words? While it is possible that some of you reading this have been...
Written by Kevin Jones, Principal – Ignite Selling A lot of very unexpected things can happen. Have you ever been caught unprepared? Being outside when a storm hits, away from shelter. That scrambling, frenetic, heart racing feeling of getting to safety or...