According to McKinsey & Company research, improving sales force performance can give organizations up to a 10% revenue boost. A robust sales engine, then, might be the key ingredient in strong market growth. But just as tuning up your car’s engine tune up has many...
Emerging research from the fields of cognitive science and human performance technology are yielding data, which could have profound effects on how sales training gets designed and delivered. Adult learners – and especially millennials – need physical stimulus to stay...
Among the sales and learning executives we’ve queried, the consensus seems to be the inability of traditional sales training approaches to engage digitally native new-age learners who have low attention spans and expect seamless learning experiences. While most...
Successful companies take a systematic approach to develop a consistent sales process. A robust sales process can help drive revenue growth by increasing the amount of time reps focus on high impact activities that drive a sales opportunity through the sales process....
According to a study published in Harvard Business Review, only 3% of new products achieve their revenue targets. There are lots of reasons new products don’t make it. The product design could be poor, the marketing campaign could be weak, the timing could be off, or...
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